Caitlin Gregory Coaching is the antidote to overcomplicated fitness. As an online personal trainer, Caitlin delivers a grounded, empowering approach to health that feels as good as it looks — no ego, no extremes. Just real strength, sustainable habits, and a community that celebrates every win, big or small.
Create a visual language that feels fresh, energetic, and approachable. The goal was to reflect Caitlin’s unique coaching style — one that’s as much about mindset as it is about movement. We needed to capture strength without intensity, motivation without pressure, and wellness that fits real life.
Working with Caitlin meant crafting a story of balance — light but grounded, strong but not rigid. We’re drawn to brands that empower without preaching, and this one hits that sweet spot. The energy was uplifting, the mission clear: movement should be a joy, not a burden.
Through clean visuals, natural light, and a bright, optimistic palette, we set out to capture the essence of Caitlin’s brand — positive, accessible, and quietly powerful. It’s fitness that fits, coaching that connects, and a visual identity that inspires without intimidating.
